★★★★★ Trusted by small businesses

Turn your page into a brand in just 7 days

Stop posting random content that does not represent your business. We build brand identity packages that make your Instagram, storefront, and reputation all match.

Get your brand package →
✓ Delivered in 7 days✓ Revisions included✓ No contracts
SalonsCafesRestaurantsClinicsStudiosE-commerce
You know your business is great but your brand makes people scroll right past
✕You have been meaning to fix the brand for months but you run a business, not a design studio
✕You tried Canva but every post still looks completely different from the last one
✕Branding agencies want $3,000+ and a 6 week timeline for something that should be way simpler
✕Your competitors with half your talent have feeds that look twice as professional
There is a better way.
By Basecoat gives you a complete visual identity in one package, in one week, for a fraction of agency prices. Palette, fonts, templates, grid strategy, brand guide. Everything you need, nothing you don't.
What You Get

Every piece of your brand, designed to work together

Not a checklist of random items. A system where every deliverable supports the next one.
◇
Mood Board and Direction
Curated visual references so we are aligned on the look and feel before a single design is made.
Know exactly what your brand will feel like
◆
Custom Color Palette
6 colors with hex codes, assigned roles, and usage rules. No more guessing which colors go together.
Every post, story, and menu looks cohesive
Aa
Font Pairing and Guide
A display font and body font combo with clear rules on sizing, weight, and when to use each one.
Look polished without thinking about it
▦
Instagram Grid Strategy
Layout direction, content mix ratios, highlight cover designs, and a bio rewrite. Your profile finally looks like a real brand.
People trust your page enough to follow and book
✦
12 to 15 Ready to Use Canva Templates
Posts, stories, carousels, highlight covers. All on brand, all editable. Just swap the text and images. No design skill needed. This alone saves you hours every single week.
Post with confidence in under 5 minutes
☰
One Page Brand Guide
Visual dos and donts, voice guidelines, and photography direction so your brand stays consistent even when someone else is posting.
Your brand never drifts off track
↗
Complete Ownership
Everything is yours to keep. Fonts, files, templates, guide. No subscriptions, no recurring fees, no dependency on us.
Use it forever, across every platform
Businesses that stopped guessing and started getting results
★★★★★
"We did not know what was off about our page but we knew something was wrong. After getting the package everything just clicked and we started getting way more inquiries from Instagram."
Noura A.
★★★★★
"I always thought branding was just a logo. This opened my eyes!! Now customers actually tell us our page looks professional and we have not changed the content at all, just the way it looks."
Khalid M.
★★★★★
"I got quoted thousands from agencies for basically the same thing. This was fast, affordable, and I actually use the templates every day."
Sara R.
The Transformation

Same content. Completely different impression.

Before
✕ Random colors on every post
✕ 4 different fonts across the feed
✕ Highlight covers that do not match
✕ Bio that says everything and nothing
✕ Looks like 5 different businesses
→
After
✓ Cohesive palette across everything
✓ Consistent font system
✓ Matching highlight covers
✓ Clear, benefit driven bio
✓ One brand. One voice. Everywhere.
How It Works

Three steps. One week. Done.

1
You brief us
A short questionnaire about your business, your vibe, and what you want people to feel when they see your brand.
2
We design it
Mood board, palette, fonts, templates, grid strategy, and brand guide. Built from scratch for your business.
3
You launch it
Everything delivered in one package. Plug it into Canva and start posting with confidence the same day.
Take the free brand audit
5 quick questions. See how healthy your brand really is.
Does your brand have a consistent color palette?
Yes, same colors everywhere
Kind of, similar colors but no set palette
No, every post is different
How many fonts do you use across your content?
1 to 2 fonts consistently
3 to 4, kind of random
Whatever looks good in the moment
Do your highlight covers match each other?
Yes, designed to be cohesive
Some match, some do not
Screenshots and random images
Would you confidently share your page with a potential client?
Absolutely, it represents us well
It is okay but I wish it looked better
I would rather just give them my number
Do you have a brand guide or visual rules?
Yes, with colors, fonts, and guidelines
Some notes but nothing formal
What is a brand guide?
Your score is ready
Enter your details to see your brand health score.
Pricing

One package. One price. Everything included.

Brand in a Box
Complete Identity
$399
One time payment. Delivered in 7 days.
✓
Mood board with visual direction
✓
6 color palette with hex codes and usage rules
✓
Font pairing with sizing guide
✓
Instagram grid strategy and bio rewrite
✓
12 to 15 Canva templates for posts and stories
✓
5 matching highlight covers
✓
Content mix breakdown
✓
One page brand guide
✓
1 round of revisions included
Get started →
✓ No contracts✓ Pay after delivery✓ 100% yours to keep
FAQ

Everything else you need to know

Who is this for? +
Small businesses like salons, cafes, restaurants, fitness studios, clinics, freelancers, and e-commerce brands. If your feed does not match the quality of your work, this is for you.
Is this a logo design service? +
Not primarily. If you already have a logo, we work with it. If you do not, we will create a simple wordmark or monogram as part of the package. This is a complete visual identity system, not just a logo.
What if I do not use Canva? +
Canva is free and takes about 10 minutes to learn. The templates are built so you just swap text and images. No design skill needed. We will walk you through it.
How long does it take? +
7 days from the day you fill out the brief. One round of revisions is included if anything needs tweaking.
Why is it so affordable compared to agencies? +
You are not paying for office rent, account managers, and overhead. You are paying for the design work itself. Nothing extra.
Can I see a sample first? +
Absolutely. DM us on Instagram @bybasecoat and we will send you a full sample package so you can see exactly what you would receive.
Stop losing customers to a brand that does not represent you
Your business deserves to look as good as it actually is. Let us make that happen in one week.
✓ Complete brand identity in 7 days
✓ Ready to use Canva templates
✓ One flat price, no surprises
Message us on WhatsApp →
✓ No contracts✓ Revisions included✓ Yours forever